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Linkcert's ad verification services help your team catch bad ads with hidden landing pages before they are exposed to millions of users.
"We Show Your Teams The Real Page Content"
Ad cloaking is a technique used by bad advertisers to hide content on a landing page for a certain set of users based on location and a mix of other predefined visitor criteria.
To get uncompliant ad landing pages approved malicious advertisers select criteria to target platform staff (ad reviewers) so the landing page shows compliant content to them while simultaneously showing malicious content to real users.
When the ad is in review the compliance team is shown something completely different from real users when they view the ad's landing page.
If the review team uses Linkcert at this stage, they will be alerted to the cloaked content, otherwise, the team will be oblivious to the cloaking software at work in the background and the malicious advert will be approved.
If cloaking is not detected, the malicious ad will run to millions of users indefinitely.
As a result, users will be hurt, websites that display the ad will lose credibility, and the advertising network that allowed the ad to run will be exposed to a range of legal risks.
What Your Staff See vs. What Users Actually See
Linkcert verifies millions of ad links daily and stops thousands of threats before they cause harm to users. Want to see exactly how our ad security tools work?